Bristol Studio x 100 Thieves

Introducing “SAME GAME”, a collaboration between Bristol Studio and 100 Thieves.

For decades gamers were gamers and athletes were athletes. Today, they are one and the same. To compete at the highest level as a hooper or a gamer, it requires rigorous physical preparation. While basketball players hone their endurance, agility, and strength, esports athletes concentrate on reflexes, hand-eye coordination, and wrist strength.

Beyond the physical commitment both athletes make to their craft, they must undergo intensive mental training to enhance focus, decision-making, and resilience. The split-second decisions made in esports mirror the quick thinking required to react on the basketball court. The same unwavering love that a basketball athlete has for their craft is mirrored by the esports athlete for theirs. The passion they harbor for their respective disciplines fuels their dedication and drive to constantly improve. That love of the craft is what we celebrate — At the end of the day we're all playing the SAME GAME.