From as far back as I can remember, the game of basketball has called to me. As a young kid it was the center of my world –– my absolute favorite thing to do, to watch, to read about and to talk about. But as captivated as I was by the game, I was equally captivated by the culture surrounding the game –– the music and style that has always given the NBA its distinctively appealing vibe.
If you are my age or older, you may remember how in the late 1990s and early 2000s, NBA players were creating controversy through their bold and rebellious sartorial choices. Chains, fitted caps, white-tees, baggy denim, etc. [In an effort to give-off a more “conservative” image, the NBA chose to implement a mandatory dress code for all its players.]
Around the same time I discovered SLAM Magazine, which became my go-to for inspiration –– art, music, style… culture –– period. SLAM not only became my sartorial guide, but it was in the pages of SLAM that the individuality, rebellion and self-expression of my favorite players was vividly brought to life.
I find myself more and more nostalgic for that time before the dress code, before the league dictated how they think players should dress. Our SS––18 collection looks back on those styles from the early 2000s through a modern and elevated lens. It is a love-letter not only to this era but to the glossy pages of SLAM that first inspired me to think deeper about the role of fashion in shaping culture.
Within our SS––18 collection, you will find that fit and proportion take direct inspiration from the styles of the day (1999-2003). Fabrication and trim elevate the collection through the wide-use of delicate fabrics like Cupro and hand-finished Riri zippers from Switzerland. As always, all of our garments are thoughtfully constructed in Los Angeles.
We are a Los Angeles based garment studio and lifestyle brand led by co-founder and creative director, Luke Tadashi. Collections are informed by our curiosity in the incongruities that structure our world, art: high and low; culture: pop and not; politics: the rulers and the ruled, and the inspiration that comes from the dynamic opposition of these forces.
In examining these concepts –– through a research-based approach that encompasses literary text, art and historical record –– we hope to engage consumers in a broader conversation about design, culture and the self.